Cuyana: Conscious and accessible fashion
A question that we hear from our clients and students that are really interested in sustainable fashion: Is it possible for an ethical piece of clothing not to be outrageously expensive? First of all, being sustainable could mean different possibilities, and many brands that have this concept prefer to call themselves eco-conscious or ethical. But the answer is yes, there are interesting options and this post is about one of them – Cuyana: Conscious and accessible fashion.
The brand has recently opened a permanent physical store in NoLIta NYC. Previously they had two pop-up stores here. Cuyana, which means To Love in Qechua was founded by two women in San Francisco with the concept of Fewer, Better, what we also call Slow Fashion, in opposition of Fast Fashion. They say they create timeless collections with attention to detail, and being direct-to-consumer they can practice more affordable prices.
As a personal stylist, I always suggest to my clients to shop strategically, look for ethical brands if it is possible, considering that timeless pieces can be worn in different occasions just changing the styling. This is what I call the dream wardrobe.
All photos are from Cuyana website.