Fashion Trend Forecast
Following the consumer’s habits, which has changed considerably by the new generations, is extremely important for any type of business. The constant presence of Marcia and Silvia in New York and São Paulo allows the understanding of the demands its relevance for fashion companies, cosmetics and any other consumer and retail industry. Being in NY more than just analyzing shopping windows and street fashion, it allows following a full cycle of a trend (understanding what was successful and what was rejected by consumers), as well as new formats of retail. Through years of experience in the field they built an important network in the fashion industry allowing the direct observation of trendsetters, also developing a sensitive and intuitive identify of what is new. All of this based in consumer’s behavior allowing to identify real trends.