The Pantone color of the year 2019 is Living Coral, it was just announced last Thursday. The color of the year is normally chosen considering the most used colors on the Spring/Summer collections of the New York Fashion Week. This hue was already seen in some last Spring collections and we expect to see much more for the next season that will soon arrive in the stores.
The color of the year is always a reflection of the cultural moment of the world and its behavioral trends. The Living Coral is related to the growing awareness about the environment, as corals are being widely destroyed because of global warming, hurricanes and irresponsible tourism.
As Pantone described, the “Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”
This color is very vivifying and effervescent, and its pink tones can also be associated with the feminist movements happening throughout the world. The living color can be easily used in different products, and it will certainly be seen in the beauty and decoration industries.
There is also a retro/vintage vibe on the Living Coral, as it was widely seen during the 60’s and 80’s. This hue can also represent convivial, being related to social interaction and real experiences. That said, it is not a mistake that Airbnb just chose coral as their logo’s hue.
On the fashion industry, the Living Coral is considered a warm subtone. It is not hard to combine with other colors, but we advice you to mix with either blue or red tones, as they are the Coral’s complementar and analog colors.
Last, but not least, the Living Coral “…embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”
You can check here the post about the 2018 color: Ultra violet.
Photos: Pantone, Nordstrom, Pinterest
Marcia, from New York